category manager

category manager
category manager UK US noun [C] (also product line manager)
COMMERCE, MARKETING a person whose job is to manage the marketing of a particular group of products: »

The category manager has spending power and decision-making authority to respond to fast-changing market conditions.

Compare BRAND MANAGER(Cf. ↑brand manager)

Financial and business terms. 2012.

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  • Category-Management — Der Begriff Warengruppenmanagement oder auch Category Management bezeichnet im Marketing die Strukturierung einer Geschäftsstätte im stationären Einzelhandel nach dem Prinzip der Warengruppen. Diese werden mithilfe von Marktforschungs Analysen… …   Deutsch Wikipedia

  • Category Captain — Der Begriff Warengruppenmanagement oder auch Category Management bezeichnet im Marketing die Strukturierung einer Geschäftsstätte im stationären Einzelhandel nach dem Prinzip der Warengruppen. Diese werden mithilfe von Marktforschungs Analysen… …   Deutsch Wikipedia

  • Category Management — Der Begriff Warengruppenmanagement oder auch Category Management bezeichnet im Marketing die Strukturierung einer Geschäftsstätte im stationären Einzelhandel nach dem Prinzip der Warengruppen. Diese werden mithilfe von Marktforschungs Analysen… …   Deutsch Wikipedia

  • manager — A medium level participant established according to final take. Bloomberg Financial Dictionary * * * manager man‧ag‧er [ˈmænɪdʒə ǁ ər] noun [countable] JOBS someone whose job is to manage all or part of a company or organization, or a particular… …   Financial and business terms

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  • brand manager — ➔ manager * * * brand manager UK US noun [C] ► MARKETING, COMMERCE the person in a company who is responsible for developing and marketing a particular brand or group of products: »As a brand manager for five years, he was responsible for… …   Financial and business terms

  • General manager — or GM for short is a descriptive term for certain executives in a business operation. It is also a formal title held by some business executives, most commonly in the hospitality industry. Generic usageMost commonly, the term general manager… …   Wikipedia

  • product line manager — UK US noun [C] MARKETING, COMMERCE ► CATEGORY MANAGER(Cf. ↑category manager) …   Financial and business terms

  • System Center Operations Manager — Microsoft System Center Operations Manager Desarrollador Microsoft Sitio Web Información general Última versión estable …   Wikipedia Español

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